… a bona fide music discovery service.
I hold online music services accountable for a generation raised on full-fat musical dross. These online services boldly proclaim ‘we will help you discover great new music’ but when we give them license to recommend, they provide more of an apologetic sideways shuffle than an Indiana Jones style adventure of musical-discovery.
The digital era has changed the musical landscape. Aspiring and established artists can produce and self-publish their music with relative ease. More music is being produced than ever before. I whole-heartedly embrace this shift in the musical landscape but at the same time this demands these so-called music discovery resources to up their game and rethink the role they can play.
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I Imagine a conversation with John Peel…
I start by telling him about my favourite tracks of now and yesteryear. John listens then puts a finger to his lips, whispers shhhhhhhh, and slips me a music recommendation. It’s not the same genre, a labelmate, similar tempo, an album with a Pitchfork rating of 8.6 or above, or something my friends like, but a potent mix of his indisputable music knowledge and his intuition of what would tickle me.
So Dear Santa, please bottle up John Peel to create a truly sophisticated and meaningful recommendation algorithm that exposes the good people to some of the truly amazing music being made.
